Insurancy

SureBridge Life Insurance Review

SureBridge is a subsidiary of Health Markets. Its policies are underwritten by the Chesapeake Life Insurance Company, who have historically provided affordable life insurance policies and a diverse product line.

SureBridge Life Insurance Review
Brian Greenberg

Written by Brian Greenberg

CEO / Founder & Licensed Insurance Agent

Grant Desselle

Reviewed by Grant Desselle

Licensed Insurance Agent

Last updated: August 2022 | 4 min read

SureBridge life insurance at a glance

  • SureBridge now exclusively sells final expense insurance, not term life insurance policies.
  • Final expense policies are small whole life plans designed for funerals and end of life costs.
  • Applicants may qualify without a medical exam, but coverage is not guaranteed.
  • Level benefit final expense offers $2,000 to $35,000 coverage for ages 45 to 85.
  • Graded benefit plans delay full death benefits until year three and may cost more.
  • SureBridge has high customer complaint volume and life policy details can be hard to find.

Our take on Surebridge

In 2019, the Chesapeake Life Insurance Company was acquired by UnitedHealthOne, a company that is known for its health and supplemental insurance policies.

As a result of this acquisition, the company discontinued its term life insurance policies. Today, SureBridge exclusively provides final expense insurance products.

Final expense insurance policies are a narrow form of whole life insurance. Their small amounts are designed to pay for funerals and other end-of-life expenses. SureBridge offers these policies without requiring a medical exam, though they do not guarantee coverage for every applicant.

Their history of customer complaints doesn’t exactly inspire confidence, though, and details on their policies are sketchy at best. However, applicants looking for final expense insurance may benefit from their plans, which also include living benefits.

Surbridge Life Insurance Company Details

A.M Best RatingA
S&P RatingNot Yet Rated
BBB RatingA+
Customer Service Phone800-815-8535
Websitewww.surebridgeinsurance.com
AddressSureBridge Insurance
9151 Boulevard 26
North Richland Hills, TX 76180-5600

What we like

Riders Available

While some final expense policies offer no additional riders, SureBridge includes living benefits with its level benefit final expense policy.

No Medical Exam

Applicants can receive approval without a medical exam, though a questionnaire will be used to determine which policy they receive.

Other Insurance Offerings

SureBridge offers supplemental insurance policies that may benefit the retirement community, as well as those who struggle with medical expenses.

What we don’t like

Limited Policy Options

SureBridge only offers final expense insurance. Those who are looking for term life insurance will have to shop elsewhere.

No Online Quotes

Applicants can only receive insurance quotes by speaking directly with an agent.

High Number of Customer Complaints

SureBridge has an unusually high number of customer complaints compared to other companies their size, partly due to reported difficulty in reaching customer service.

Principle Life Insurance Products

SureBridge currently focuses on whole life insurance policies. Their low coverage amounts make them ideal for final expense insurance plans. Customers seeking term life insurance or other forms of coverage will need to look elsewhere.

Level Benefit Final Expense Insurance

Applicants between the ages of 45 and 85 can apply for a level benefit plan. This plan provides coverage in the amount of $2,000 to $35,000.

    • Cash Value Accumulation

Like other whole life insurance plans, the level benefit plan accumulates cash value over time. However, due to the size of the policy, policyholders shouldn’t expect huge financial benefits.

    • No Medical Exam

A medical exam is not required for approval, but to qualify for this specific policy, you will need to answer some basic medical questions prior to approval.

    • Living Benefits

This plan includes an accelerated death rider at no extra cost. This rider will provide a portion of the death benefit if you are diagnosed with a terminal illness.

Graded Benefit Final Expense Insurance

The graded benefit plan is essentially identical to the level benefit plan, but it is reserved for those whose health prevents them from qualifying from the level plan. This almost certainly means that the monthly premiums will be higher and may even increase with certain lifestyle factors such as smoking.

    • Graded Benefits

The graded period means that full death benefits won’t be available until the policy’s third year. Prior to this, beneficiaries can expect to receive 30% of the benefit if they die in the first year and 70% in the second.

    • No Riders Available

Unlike the level plan, no riders are included, though applicants may be able to purchase riders for an additional cost.

Policy benefits

Riders

It’s actually not terribly common for riders to be available for final expense plans, so we’re pleased that SureBridge offers at least one living benefit for no additional cost.

Accelerated Death Benefit

With this rider, you can receive a portion of your death benefit if you are diagnosed with a qualifying, terminal illness. This can be used for medical expenses, but may also be used for groceries and other necessary items. Level term policyholders receive this rider as part of their policy.

Accidental Death Benefit

This rider pays an additional benefit if you die as the result of an accident. These plans aren’t usually a great value, since accidental deaths are relatively rare. But if you work in a high-risk profession or enjoy dangerous hobbies, this could be of interest to you.

Supplemental Insurance

SureBridge offers supplemental insurance that can assist with health and dental expenses that are not otherwise covered by Medicare or your health insurance provider.

Cost

SureBridge offers online quotes only for their supplemental insurance plans. Details on their final expense plans are sketchy at best. While their website advertises life insurance policies, the link is currently broken. Applicants will have to call the company directly to contact an agent, which makes it hard to compare rates across products.

Their level benefit final expense plan will be the most affordable, and the included rider increases the policy’s value. Applicants with existing health issues may want to shop around prior to committing to a graded plan, however, since these plans can often take advantage of those who are struggling to find acceptance from affordable life insurance providers.

Performance

Financial ratings

SureBridge’s financial ratings are generally high, based on reviews from top consumer watch groups:

  • A.M. Best Rating: A+
  • BBB: A+

These ratings are good indicators of a company’s overall financial reliability, answering the question of whether they’ll meet their obligations.

Frequently asked questions

Does SureBridge sell term life insurance?+

SureBridge discontinued its term life insurance policies after Chesapeake Life Insurance Company was acquired by UnitedHealthOne in 2019. Today, SureBridge exclusively provides final expense insurance products, which are a narrow form of whole life insurance with smaller coverage amounts designed for end of life expenses.

What type of life insurance does SureBridge offer today?+

SureBridge focuses on whole life insurance policies used as final expense insurance. These policies are designed to help pay for funerals and other end of life expenses, and they generally have low coverage amounts compared to other types of life insurance.

Do SureBridge final expense policies require a medical exam?+

SureBridge offers final expense insurance without requiring a medical exam, though coverage is not guaranteed for every applicant. For the level benefit final expense plan, applicants must answer basic medical questions to determine eligibility and which policy they receive.

Who qualifies for SureBridge level benefit final expense insurance?+

Applicants between ages 45 and 85 can apply for SureBridge level benefit final expense insurance. The plan offers coverage amounts from $2,000 to $35,000, accumulates cash value over time, and includes an accelerated death benefit rider at no extra cost.

How does SureBridge graded benefit final expense insurance work?+

The graded benefit plan is similar to the level benefit plan but is meant for people whose health prevents them from qualifying for level benefits. Full death benefits are not available until the third policy year, with beneficiaries receiving 30% in year one and 70% in year two.

What riders or living benefits does SureBridge offer?+

SureBridge includes an accelerated death benefit rider with the level benefit final expense plan at no extra cost. This rider can provide a portion of the death benefit if the insured is diagnosed with a qualifying terminal illness, and the money can be used for medical bills or everyday needs.

Can you get SureBridge final expense quotes online?+

SureBridge does not provide online quotes for its final expense insurance policies. Applicants must call the company directly and speak with an agent, which can make it harder to compare rates, especially since details on final expense plans are described as sketchy.

What financial ratings does SureBridge have?+

SureBridge is described as having generally high financial ratings from consumer watch groups. It has an A+ rating from A.M. Best and an A+ rating with the BBB, which are presented as indicators of overall financial reliability and ability to meet obligations.

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