Insurancy

Benefits of using an independent life insurance agency

You have a few options when it comes to how and where to buy life insurance. Here are three reasons why buying from an independent agency can make sense.

Benefits of using an independent life insurance agency
Brian Greenberg

Written by Brian Greenberg

CEO / Founder & Licensed Insurance Agent

Grant Desselle

Reviewed by Grant Desselle

Licensed Insurance Agent

Last updated: July 2022 | 4 min read

Independent life insurance agency at a glance

  • Independent agents work for you and are not tied to one insurance company.
  • They can compare products across many insurers to match your needs and conditions.
  • Independent brokers can explain pros and cons of packages, supporting informed decisions.
  • They offer flexibility to change providers while keeping the broker as your liaison.
  • Independent brokers are licensed, bonded, and experienced with insurance claims processes.

You can easily shop around yourself for the right insurance policy for your needs, but it can be a bewildering task, especially if you are not familiar with the different types of insurance, and the benefits they can offer you.

There are important differences between term and whole life insurance.

Your options run from a simple term life insurance policy to a more advanced cash-value building permanent life insurance policy.

Most people get overwhelmed by the sheer complexity and wealth of choice available when it comes to insurance. They may seek help, but if they choose the help of an insurance agent who is representing a particular insurance company, they will only get advice that directly benefits that company. The advice may be good, but it will be restricted by what the insurance company has to offer, and there will be little flexibility for your insurance needs. However, using an independent insurance agent changes everything.

1. An independent agent works for you and is not tied to any insurance company.

This is important. Your insurance broker will not be pushing a product or products associated with a particular company. They will be free to search through all the insurance companies to see which one offers the product you need, and at a cost and with the conditions that will suit you best. You will get the best of all possible worlds in this way as the broker is working to make you, and you alone, fully satisfied with the results.

You will have much better options available to you, and a “personal advisor” who will answer all your questions and concerns. Unlike when dealing with a company insurance sales agent, you will be able to get all the pros and cons of each package on offer, allowing you to make a judgment based on good, honest, solid advice. An independent insurance agent has dealings with many companies and is therefore in a position to know all the many variables involved. You can expect to get excellent value for money when you use an independent insurance broker.

2. Using an independent insurance agent gives you all the flexibility you will need.

If you find yourself unsatisfied with your current insurance policy, your agent can help you find another provider who offers what you need. In other words, you can concentrate on getting the right kind of insurance cover, without having to think of the best life insurance company that provides it. Your independent broker remains the liaison between you and the provider, whoever it may be, so you get an unbroken service in this way.

As your broker will be unbiased in his or her opinions, you can depend on the advice you get as being solid and sensible. They will receive the same commission rate from the majority of insurance providers, so they will have no incentive or reason to steer you in any particular direction, as there will be no benefit or advantage for them in doing so. They can also conduct a regular review of your insurance cover to assess whether you are being covered adequately, and make the necessary changes if not.

3. Independent brokers are experienced and professional in their dealings with you.

An independent insurance broker is trained to a very high standard of professionalism. They make their money through a commission they get for each insurance product they sell. You are therefore a source of income for them, so they have a strong incentive to keep you happy. They are more than capable of doing that through their considerable experience and extensive range of professional contacts in the industry.

Your broker has to be familiar with a very wide range of products from many different providers. Their portfolio will be much broader than that of an insurance agent working for one company. In addition, they will also have experience of working with other clients who had to make a claim against their policy, and they will therefore be familiar with the often confusing maze that is the claims process. You are able to benefit from this extensive experience.

Your independent insurance broker will also be bonded. It is a requirement, and it means that you are protected should there be any dishonest conduct that might be harmful to you. Agents must be licensed in the state they operate in, so you will know you are dealing with someone who has been professionally evaluated and approved at a local level.

Brokers who are not employed directly with a particular company tend to be better informed about current events within the industry. This is because they are regularly supplied with information from each of the various insurance companies they deal with. This means they can keep up with product changes and updates, unlike agents employed by one company who are only informed on changes and updates relating to that company.

Using an independent insurance agent gives you freedom in finding the company and the product that suits you best. It gives you the flexibility to change your policy if and when you choose to, and it provides you with the unbiased opinions of an experienced professional who has considerable resources and information to work with, spread out over a number of different companies. If you want to get the best service and professional advice possible for your insurance needs, you should use the services of an independent insurance agent.

Frequently asked questions

What is an independent life insurance agent?+

An independent life insurance agent works for you and is not tied to any one insurance company. They can search through multiple insurers to find a product that fits your needs, cost goals, and preferred conditions. They can also act as a personal advisor who answers questions and concerns.

How is an independent agent different from a company insurance agent?+

A company insurance sales agent represents a particular insurer, so their advice is limited to that company’s products and may offer less flexibility for your needs. An independent agent can present the pros and cons of packages from many companies. This broader view helps you compare options across providers.

Can an independent agent help me compare term and whole life insurance?+

Life insurance choices can range from simple term life insurance to cash-value building permanent life insurance, and there are important differences between term and whole life. An independent agent can explain the pros and cons of different packages. This support can help you sort through complex choices and select suitable coverage.

Can I switch life insurance providers with an independent broker?+

Yes, if you are unsatisfied with your current insurance policy, an independent broker can help you find another provider that offers what you need. The broker can remain the liaison between you and the provider, helping you maintain unbroken service. This allows you to focus on coverage rather than selecting a specific insurer yourself.

Are independent insurance brokers unbiased if they earn commissions?+

Independent brokers make money through commissions for each insurance product they sell. They typically receive the same commission rate from the majority of insurance providers, so they have no incentive to steer you toward a specific company for a higher payout. Their role is to give solid, sensible advice and keep you satisfied.

What experience and protections do independent brokers offer?+

Independent brokers are trained to a high standard of professionalism and have experience with a broad range of products from many providers. They may be familiar with the claims process through work with clients who have filed claims. They are also bonded and must be licensed in the state they operate in, which helps protect you and confirms local approval.

About the authors

Brian Greenberg

Written by

Brian GreenbergCEO / Founder & Licensed Insurance Agent

Brian is the founder and CEO of Insurancy and carries Life, Health, and Property & Casualty licenses in all 50 U.S. states. Since 2013, Brian has been a member of Million Dollar Round Table, a designation for the top 1% of financial advisors worldwide. Brian has been featured in Yahoo! Finance, Money.com, Entrepreneur.com, Life Happens, Forbes, MSN, and Good Financial Cents. Brian’s goal is to show customers the best products, the quickest answers to their questions, and provide expert advice.

Grant Desselle

Reviewed by

Grant DesselleLicensed Insurance Agent

Grant's past experience includes work as a licensed sales agent for Hagerty Insurance. He has reviewed thousands of existing auto policies across the nation and issued hundreds of new ones on everything ranging from classic cars undergoing restoration to modern exotics and motorcycles.

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